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Why Should You Regularly Analyse Your Twitter Audience

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Twitter is a useful tool for building and engaging with a community online. However, in order to truly make the most of this platform, it’s important to regularly analyze your followers and following. By keeping track of who followed and unfollowed recently or the accounts that are not following back, you can gain valuable insight into how your account is performing. So, you can make adjustments to your content and engagement strategies as needed.

Identifying Fake Or Inactive Accounts

One key aspect of analyzing your Twitter audience is identifying fake or inactive accounts. These types of accounts can skew your metrics and make it difficult to get an accurate picture of your audience. By regularly checking for fake or inactive accounts among those you are following, you can ensure that your data is as accurate as possible.

Following inactive accounts ruins your follower/following ratio and adds no value to your Twitter account. You should remove inactive accounts from your “following” list from time to time to have a healthy timeline.

Who Followed And Unfollowed Recently

By identifying who unfollowed your account, you can gain insight into why your audience may be disengaging and make adjustments to your content and engagement strategies accordingly. For example, if you notice that a high number of users unfollowed your account after a certain type of content was posted, you can consider adjusting your content strategy to better align with your audience’s interests.

By monitoring who is following your account recently, you can identify new opportunities for engagement and growth. By quickly engaging with new users who are interested in your content, you can turn them into long-term followers and expand your reach on the platform.

Who Don’t Follow Back

Another important aspect of analyzing your followers is monitoring who is not following you back. When you follow an account, it’s important to check if they follow you back. Not receiving a follow back can indicate that the account is not interested in your content or is not active. Especially, when you are new to Twitter and trying to grow your account by reciprocal following, receiving follow-back is very important. 

By regularly checking which accounts are not following back, you can focus on building relationships with more engaged users and potentially increase your reach and impact on the platform.

By identifying which accounts are not following back, you can unfollow them and focus on interacting with new users.. This can help you improve your presence on the platform and grow your community.

On top of that, by unfollowing the accounts that are not following back, you can also reduce the noise on your home feed, providing you with a better experience.

How To Analyse Them

Checking your followers and following manually is a daunting task. It’s very hard to track the accounts that unfollowed you. You can check the accounts that are not following back manually on Twitter but if you are following thousands of accounts, this task takes a great deal of time.

To automate this process, there are Twitter management and analysis tools that can help you to track these data points. These tools can help you to save time and make the process more efficient.

Conclusion

In conclusion, regularly analyzing your followers and following on Twitter can provide valuable insight into how your account is performing and help you make informed decisions about your content and engagement strategies. By keeping an eye on who is unfollowing, who is following recently, and identifying fake or inactive accounts among those you are following, you can gain a more accurate picture of your audience and improve your overall performance on the platform.

About author

Jeff Walker is an entrepreneur, author, and business coach who specializes in helping people launch and scale their own businesses. He is the author of the best-selling book, Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, and Live The Life Of Your Dreams. Jeff is passionate about helping others achieve success and has been featured in numerous media
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