Top 5 Ecommerce Trends from 2021 That are Here for Long Run
The coming year is expected to be the first trillion dollar year for U.S.eCommerce.
Adobe Analytics has made predictions that the online shopping growth has risen to 42 percent and will only take leaps above as consumers’ habits gravitate towards online shopping.
Tha pandemic created a swift acceleration on these trends as well infused problems which are relatively new as supply chains bottlenecked and consumers often faced the situation of products being out of stock and likes. And retailers but everything in line to make up for the inventory shortages, online retailing took whole new outlook and new shape as the crypto talks thrived into products and NFTs became the serious thing among creators, collectors and investors and paved the way for artists to operate outside conventional art-world which was rather shrinked.
Augmented Reality (AR)
AR has completely redefined how the consumers shop. With the help of this technology shoppers can actually see the item that they are shopping for, which will greatly help them in the decision process. For instance if we take lensKart.com for example which is a online shopping platform for buying sunglasses and spectacles where earlier people use to just check out the images of particular frames they liked just by looking at the photos, now it has changed they can take their photo as per the instructions given in the app and it converts the images into a 3D face of user and they can easily figure out what a particular frame would look like if they put it on in reality.
Similarly specific industries like fashion and home decor have also observed major impact from AR Technology because the customer can try it on before even visiting physically to the outlet.
In May, Snap announced their collection of the AR Spectacles. The glasses which are still in Beta – are meant to augment tours and travelling of certain locations Snap’s technology can then identify objects which are in the camera’s field of vision. The device is fitted with a touchpad at the frame’s hingepoint, two cameras, four microphones and two speakers. This enhances the possibility of AR technology to be a crucial tool that will drive more sales.
Crypto is certainly what most investors and entrepreneurs main focus as it has become mainstream now. This year Mastercards began a partnership to offer crypto credit, Paypal began accepting the currency.
What it all clearly means that there is another payment form has taken its concrete shape to match the digital scenario. But as its popularity expands, further regulations are also likely to follow. As seen in India where things were summed up on the agreement to establish some kind of regulatory authority from a straight up ban on the cryptocurrencies. This measure was taken to protect the interest of investors knowworld365.com.
There is a detailed post I have for you which teaches you How to Make Money with Cryptocurrency.
NFTs have emerged as a new way to make money online as per askmemoney.com.
Whether it’s a particular cartoon looking character like a pop tart of the Weird Monkey Cartoon meme, NFTs(Non-fungible tokens) have been in serious money craze. Images, domain names, artworks, and music can be sold as NFTs. All NFTs have smart virtual contracts attached to them and you can make them your own in exchange for Crypto, which is typically Ethereum.
There are thousands of digital creators and artists around the world who are rushing in to cash in on this growing trend.
Even the clips of best shots and dunks of Lebron James are also being sold as NFTs.
In August, one of the world’s biggest fashion brands joined in on the NFT hype, with Louis Vuitton launching its own NFT game marking its 200th Anniversary.
As of now it’s unclear whether these digital ownership of arts and pieces will have any staying power or not. But there is certainly huge money to be made around this Trend, also looking at the trends it is not going anywhere in the near future.
As soon as Facebook changed its name to Meta this year it made headlines around the world about the next big wave of the web.
The Metaverse is a term that refers to digital environments made lifelike by using technology like any virtual reality or augmented reality. Currently, the number of spaces still looks pretty much close to video games, but companies are putting immense efforts to push those boundaries and make online interaction more lifelike. Because most of the schooling and jobs have adopted the hybrid model of interaction.
The interest in virtual spaces was expedited as a result of the pandemic.
The Creator Economy Is Booming
Influencers are the new Brand Spokesperson. While this is nothing out of extraordinary, brands are highly focused on leveraging on the influencers and creators so much that so many brands and industries are not allocating around 20 – 25 percent of their advertising budget on Influencer promotion because of specific reasons like the influencers are more connected and have a loyal followers related to particular niche which are more targeted consumers for brands.
The Influencer marketing industry is on track to be worth around $15 billion by 2022 according to Business Insider.
The entire creator economy is expanding and growing leaps and bounds every single day with larger amounts on the table for advertising and platform in terms of money each year. This is evident that the micro,macro, nano and big influencers are growing big in numbers. But more importantly, we should be more than excited to place ourselves as a role of the creators in making the creator’s economy a core part of the global economy.
The climate crisis is making the consumers rethink the way they shop and impacting their shopping habits.
So if we need to be relevant in this digital scenario there has to be a shift in marketing habits as an organisation to reach the consumers and likely audience who would be interested in our offerings we have to take the different approach altogether which is unlike the traditional route, for doing so what will help you we have discussed in this article, our focus should be to keep an eye on the changes happening on a global scale to remain aware to keep ourselves in existence if not ahead.
Mahesh Parmar is a daily learner and an Action taker Leaving his Corporate Job he started gravitating towards Learning & following his passion for Digital Marketing, Copywriting, Social Media Marketing, Blogging, Youtube, primarily on Making Money Online forte. He does help Individuals reach full money-making potential and leave the 9-5 Work format with the practical methods which he himself has built an Ecosystem that is actionable and Result oriented.